Jan 25 2021

Growing advocates for sustainability in your business

Written by Orderly Marketing

One of the best ways of engaging employees is by tracking data and reporting meaningful and relevant indicators. Whilst your grander plans might include changes to food sourcing and development of alternative packaging — how can this relate to your worker on the store floor? One of the best ways to ensure that you are offering sustainability-related performance indicators is tying them to individual incentives.

MillerCoors tracks and quantifies progress in ten areas, including water, energy, packaging, and human rights. Using its sustainability assessment matrix and companies using the Orderly Scorecard can give employees an overall score and areas they can change (driven from AI) that make sustainability second nature.

By removing barriers such as a lack of awareness of how to help or how small steps could impact the bigger picture, employees soon adapt and even enjoy the process.

One inspiring example was workers at PG tips who noted that by reducing each tea bag’s end seals by 3 millimetres, they would save 15 huge reels of paper every shift, making savings of €47,500 and 9.3 tonnes of paper.

Build sustainability into your job descriptions


Employees have a desire to please yet too often, profit is the driver behind their actions. This can lead to sustainability being seen as ‘someone else’s problem’. One solution is to ensure that sustainability is a crucial metric for success from the off by integrating it into job descriptions and the recruitment process.

As engagement in an environmental performance objective will be greater when organizational values explicitly emphasize sustain

If sustainability performance is expected, as well as rewarded and recognised (and there is consistency between what the company says about its values in its mission statement and what it practices), it will naturally improve.

Sustainability champions may be a thing of the past as every employee is selected and hired on their abilities to drive sustainability and to lead others to do the same.

Interestingly, research indicates that employees respond well to understanding that there is a financial reason for sustainability.


If you have strategic sustainability goals, then the recommended actions of combining a blend of incentives, instruction and hard data means you are likely to increase adoption of green practices and make sustainability more visible in your business, which will have a long term effect of more engagement in the years to come.

If you would like to discuss ways in which supply chain technology can help you along your journey, speak to us today.